Healink is a wellness-focused brand concept exploring the mental and physical benefits of the tattooing process as a form of self-care. Developed from the ground up, the project combines brand strategy, visual identity, and interactive media to reframe tattooing as a therapeutic, intentional experience. I designed and coded an adaptive website optimized for desktop, tablet, and mobile, emphasizing user-centered design, responsive layouts, and engaging digital storytelling to support the wellness narrative.